A History of Fair Trade in Contemporary Britain: From Civil by Matthew Anderson

By Matthew Anderson

This e-book bargains an unique contribution to the empirical wisdom of the advance of reasonable alternate that is going past the anecdotal bills to problem and examine the buying and selling practices that formed the reasonable alternate version. reasonable exchange represented a brand new method of worldwide alternate, company social accountability and buyer politics.

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This assessment does not imply that Fair Trade campaigners should immediately discard consumer activism; conversely there may be real value in widening definitions of consumer politics in order to address the question of living standards of Fair Trade producers from a new perspective. In responding to this challenge Fair Trade may begin to find ways to define trading networks more holistically so that producers are empowered, also as consumers, and as citizens. Recent developments around Fairtrade consumer labelling in the global South also show the potential for the Fair Trade movement to reimagine how it positions debates over minimum price and living wages.

29 This assessment, often overlooked in academic literature, offers an insight into both the internal challenges faced by Oxfam in balancing trading and fundraising, and the wider public challenge of engaging consumers and charity supporters. The import programme run by HbS focused mainly on handcrafts that utilized low-level technology and could provide employment for large numbers of people. ’31 But beyond the immediate benefits of providing employment, there was only limited consideration of the wider impacts of the business.

Despite the commercial challenges, the second half of the 1980s saw a sustained attempt to focus Bridge’s trade on those geographic regions seen to be in greatest need. 9% of all orders). 82 By 1990 there were signs of a gradual geographic diversification. 84 In the United Kingdom, in contrast to the clear dividing lines that emerged in the United States and parts of Europe (particularly France, Spain and Italy), British-based ATOs and Fair Trade companies have not tended to align exclusively with a particular approach to Fair Trade.

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